If I were allowed to choose from the pile of books which will be published one hundred years after my death, do you know which one I would take? . . . I would simply take a fashion magazine so that I could see how women dress one century after my departure. And these rags would tell me more about the humanity of the future than all the philosophers, prophets, and scholars.
Anatole France (1844-1924, Nobel Prize in Literature, 1921)
Assignment 1
Step 1: Find a fashion Magazine: Teen Vogue October 2012
Step 2: Collect data
For what age group and gender do you believe this magazine is published? Why? Teen girls because they are very interest in fashion magazines
How many articles are in the magazine and what is the focus of these articles? There are 15 articles in this magazine focusing on styles that are in season, famous collaborations, celebrities and teen issues like the stress of college applications.
Do the fashions and advertisements in this magazine primarily focus on women's, men's, or children's clothing? Perhaps there a mixture? All women clothing
Do the fashions and advertisements focus on daywear, evening wear, lingerie, sleepwear, sportswear, swimwear, leisurewear, etc? All types of women's wear including day, evening, however less of lingerie, sleepwear, sportswear, swimwear and leisurewear.
Do the fashions and advertisements focus on specialty fashions such as non-standard sizing (petite and larger sizes) and clothing for the elderly and physically handicapped? No ads advertise this type if product
Do the fashions and advertisements focus on purpose-designed clothing such as bridal, maternity, sports such as cycling, hiking etc., and clubbing etc.? There are no types of these ads in the magazines
Do the fashions and advertisements focus on accessories such as shoes and jewelry, cosmetics, and hair products and hair accessories etc.?
Are other adornment practices such as tattooing noted in the fashion spread and advertisements? They have jewelry, accessory, shoe, hair products and accessories and cosmetics ads in this magazine.
Do the fashions and advertisements focus on the fur industry? There are few if any ads abut this but it would not be out of the ordinary to have one.
What style of clothing is found in both the fashion spread and advertisements? Very trendy teenage clothing such as things in style, high fashion brand names and
Are examples of traditional dress forms such as the kimono, sari, kilt etc. found in both the fashion spread and advertisements? No there are none of these ads in the magazine.
What labels or brands are found in both the fashion spread and advertisements? Some examples would be, Chanel, Teen vogue brand, volcom, maybelline Macy's
Are celebrities used as models for the fashion spread and/or advertisements? Note the celebrity and the product they are promoting. They use lots of celebrates to endorse products in the advertisements. Mostly for product ads, not clothing. Such as Zooey des channel in a Pantene ad. They have a celebrity on the cover and then an article about her, including photo spread, in the back.
Would you consider the fashions in this magazine to be haute couture, ready-to-wear, or mass produced? Provide examples. This magazine shows mostly ready to wear and some mass produced. RTW is found in most fashion spreads and some style articles, the mass produced is mostly in the ads and a few in the style articles.
What style of clothing is being promoted in the fashion spread? Mostly clothing that is trendy and currently in style. Very unique and polished clothing. Such as bold mixed prints, blazers, metallics and sculpted dresses.
How much skin is exposed and what is the pose of the models? Most models are showing a respectable amount of skin, just depending on the clothing (legs in dresses and none in winter ads). Most models are in fun inviting poses or sultry sophisticated looking poses to show the status of the clothing.
Step 3: The discussion
I think her quote is somewhat true, fashion expresses how people are feeling which in turn shows how (a part of) the world is doing. Currently from this magazine we can tell people are taking bolder more unique risks in fashion as people are finding it harder to stand out. Styles are becoming a bit more darker as that is the way the media (tv, movies) are turning to capture more attention of the views. However, fashion captures only a small portion of the worlds view as only a small part of the population finds fashion to be of an importance. You'd never know about the economic crisis in Greece from reading Vogue.
Stay beautiful
No comments:
Post a Comment