I believe to some
degree the information we collected for our From Hot to Not project was helpful. We were able to find out what type
of people liked what type of things. But by a business standard it would not be
very helpful because it is easy for someone to just say they like something with
no intention of buying it. The business wants to know why the consumer likes this
based on their psychographics and demographics and use the statistics to create
products that they like. Not just assume because they clicked yes to buying the
new type of pant, that they will actually go out and buy it. We did not find out
why they would by the product which would not be helpful in the future when trying
to figure out next season what they would like. It would be much harder to accomplish
this however because it was only a school project and not our full time jobs. But for the project, we learned a lot.
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